Following are our on page seo services process:
In-Depth Research
To begin a successful SEO campaign, it’s important to focus on detailed research. This involves looking into your industry, understanding what products or services you offer, and seeing how your competitors are performing.
By analyzing competitors’ websites, we can identify gaps and find SEO opportunities to help your website stand out. A research-focused approach means we gather information on what people are searching for and how these searches relate to your business.
This helps us to create a customised plan that aligns with your requirements and makes sure that your on-page optimisation is targeted at the right audience. After performing a thorough research process, we can then execute the best SEO strategies that fit your needs, ensuring that your business is well-positioned in the market.
Thorough Site Audits
A comprehensive SEO audit is key to improving your website’s SEO performance. By conducting detailed audits of your site, we can uncover technical issues, content gaps, and errors that could be holding your site back. These audits allow us to prioritize areas that need improvement, addressing issues early in the initial stages of your SEO campaign.
We look at the site’s structure and elements, such as meta tags, headings, and keywords, to find new SEO opportunities and improve how your site ranks in SERPs. By comparing your site with industry competitors, we identify where your site has the most potential for growth, focusing on rectifying the gaps and boosting your site’s performance for better visibility. This research-focused approach ensures that the foundation of your on-page SEO is strong and set up for long-term success.
Meta Optimisation
When it comes to optimising your site, metadata plays a key part in boosting your site’s rankings. As a professional on-page SEO service provider, we focus on creating unique metadata like meta titles and descriptions that are crafted to match target keywords and attract people to your site. These elements are crucial for improving the click-through rate, ensuring that users are more likely to visit your site from the search results.
Our on-page SEO experts conduct a thorough auditing process to identify opportunities for improvement and implement bespoke metadata that highlights your unique selling point and includes a call to action. By following best practice in metadata creation, we help your site stand out, increase its visibility, and align with your business goals.
Quality Optimised Content
When we focus on quality optimised content, we start by auditing your site’s existing content to see how it performs from an SEO perspective. This allows us to develop a plan that ensures each individual page is aligned with target keywords and provides high-quality content that adds value to users.
We also pay attention to the topic clusters and topical relevance, which help improve your site’s authority and trust in the eyes of both search engines and users. By ensuring the page’s content matches user’s search intent and includes effective internal linking, we make sure your site is well-organised and boosts rankings for groups of keywords. This process helps your content become more relevant, attracting more visitors and improving overall SEO results.
Technical SEO
In technical SEO, we focus on optimising your site to remove any technical issues that may affect its performance. This includes addressing slow site speed, fixing technical errors, and ensuring custom metadata is set up correctly for each page.
We also work to improve user experience, which helps reduce poor engagement rates and encourages more people to keep clicking on your site. By fixing these problems, your site will have a strong foundation, improving its visibility potential and allowing it to rank higher on Google for relevant searches.
As an experienced on-page SEO company, we use best practices to help clients fix poor user experience and boost their site’s SEO potential, ensuring that their content offers the highest quality information and value to users.
Detailed Reporting & Analytics
With our on-page SEO services, we place a strong emphasis on transparent communication to keep you well-informed about how your SEO campaign is progressing. Each month, you’ll receive detailed reporting, explaining the noteworthy results from changes we’ve made, whether it’s on a page, blog, or any technical change. These monthly reports allow us to prioritise areas that need more attention and provide you with clear insights into the positive outcomes of our efforts. Our account manager ensures that every SEO campaign is aligned with your goals, making it a truly collaborative partnership to help achieve the best results for your business.
Internal Linking
An effective internal linking strategy is essential for improving how Google understands the relationship between different pages on your website. By using links that connect core pages to other important pages within your site, we help Google index your pages more effectively, boosting their page authority. This process also makes it easier for users to navigate the site, improving their overall experience.
With the help of skilled on-page SEO experts, we ensure that internal linking works to highlight high-authority pages, pushing them higher in SERPs and increasing the site’s visibility. This is an important part of our on-page SEO services, helping your site rank better and become more user-friendly.
External Linking
External linking plays a crucial role in helping Google understand the credibility and relationship between your site and other trusted websites. By linking to high-authority pages and relevant content outside of your own site, we improve the page authority of your core pages and enhance their ability to rank higher in SERPs.
Our team of skilled on-page SEO experts ensures that these links are strategically placed to increase your site’s visibility and influence Google to index your pages more effectively. These external links also help users discover valuable, related content, improving their experience while navigating your site. With a strong external linking strategy, your site can gain more authority and trust in the eyes of both Google and users.
Canonicalisation
Canonicalisation helps solve canonical issues that occur when Google indexes the wrong page or multiple versions of the same pages. This is especially important for ecommerce sites, where duplicate content issues can arise due to product variations or duplicate pages. By using canonical tags, we tell Google which is the correct page to index, ensuring that your site ranks higher without the confusion of duplicate pages.
Our expert on-page SEO services, supported by dedicated account managers, help resolve canonicalisation issues efficiently, making sure only the right pages are indexed and improving your site’s overall SEO performance and rankings.
Image and Video Optimisation
Image and video optimisation are essential for improving the performance of your website and ensuring that images and video content load quickly without compromising quality. As part of our on-page SEO services, our experts use the best techniques and best practices to optimise your images and videos, making them more search-friendly.
This process helps boost the impact of your content, whether it’s written content or visual media, and supports better on-page SEO. With our knowledge and expertise, we ensure that images and videos not only improve user experience but also help increase your site’s visibility in search results.
Schema Markup Implementation
Implementing schema markup is a powerful way to help search engines like Google understand the content on your website more clearly. By adding structured data to your pages, you can highlight important details like review scores, locations, and related pages, which can enhance your meta title and description in SERPs.
Our on-page SEO team at The SEO Works uses their knowledge of schema to help your site rank higher by making it more user-friendly and easily understandable for Google. With this approach, your content can stand out in search results, leading to higher click-through rates and improved visibility for your business in your specific industry.
What is Included in Our On-Page SEO Services?
The following services are included:
Bespoke Strategies
We create bespoke strategies that are tailored to your business and its unique objectives. Our approach involves assessing the current on-page areas of your site to identify where improvements are needed.
By focusing on specific on-page SEO services, we ensure that the impact of our work is felt, improving your site’s SEO potential and helping you connect with your target users. These strategies are designed not just for immediate improvements but also to align with your future plans, ensuring long-term growth and success.
Dedicated Account Manager
When you choose our on-page SEO services, you get a dedicated account manager who will be your direct point of contact throughout your campaign. This means you’ll have direct access to an SEO practitioner who will answer all your enquiries and ensure clear and regular communication.
Your account manager will keep you informed with frequent updates on the progress of your campaign, making sure you always know where things stand. Their role is to provide you with expert guidance and keep everything on track, ensuring the best results for your business.
Communication and Collaboration
At the heart of our on-page SEO services is transparent communication and a collaborative attitude. We make it a priority to engage with you and actively seek your input throughout the campaign.
With regular updates and the opportunity for feedback, we ensure that we’re on the same page and working towards your goals. By staying connected, we can expedite improvements and fine-tune our marketing efforts for the success of your business, ensuring we meet the needs of your industry and customers.
On-page SEO cost:
When considering on-page SEO services, the cost can vary depending on several factors, such as the complexity of your website and the SEO services you require. In the UK, typical monthly on-page SEO services cost can range widely, with SEO charges often tailored to the needs of each business. The SEO cost in the UK reflects the quality of service and the expertise involved.
For instance, monthly SEO price packages may be more affordable for smaller businesses or SEO service monthly charges may increase for larger sites that require extensive work. Understanding the right balance between SEO service price and monthly results is essential to ensure you’re getting good value for your investment.
On-page SEO Checklist 2025:
When we offer On-Page SEO Services, we always start by focusing on important elements like keyword research and content quality to make sure every page shines for the search engines.
First, we do deep Keyword Research to find target keywords and phrases that match what people are looking for. Then, we craft high-quality, unique, and helpful content that’s easy to read and understand. It’s important to strategically integrate keywords into the content, including the title, headings, and the body, so everything fits naturally. We also work on Content Freshness by keeping everything up-to-date and relevant, because fresh content always performs better.
As part of Internal Linking, we link to relevant pages on the site and use External Linking by connecting to authoritative external resources, helping boost trust. For Image Optimization, we always optimize images by adding alt tags, smart file names, and perfect dimensions.
Next, Metadata Optimization is key where Title Tag Optimization ensures we have a compelling, keyword-rich title tag within 60 characters, and for Meta Description Optimization, we write a unique, engaging meta description within 160 characters. We also implement schema markup to give additional information to search engines and make our listings pop.
When it comes to URL & Structure, we do strong URL Optimization to keep links clean, descriptive, and filled with a keyword-rich URL structure. We always focus on the H1 Tag by adding the primary keyword or phrase right into the H1 tag. Using Heading Tags like H2 and H3 correctly helps organize the structure of the content in a way that’s very easy to follow.
Finally, Other Important Factors like User Experience mean everything; so, we build a user-friendly site that’s easy to navigate. We make sure everything is Mobile-Friendliness tested so that it’s responsive and looks great on all mobile devices. Plus, Security is a top priority—we keep the site secure, protected, and safe from malicious attacks. I’ve found in my personal projects that paying close attention to Page Speed and ensuring fast loading times always gives the site an extra edge.
Faq’s:
Following are the Faq’s:
What are on-page SEO services?
On-page SEO services are all about helping a business optimise its web pages so they show up better in search results and attract more qualified web traffic. With the right techniques like keyword research, smart content creation, and careful meta optimisation, a site’s online presence can really grow.
It’s not just about writing more but about optimising content to be helpful and engaging for the target audience while following what search engines like. Good technical recommendations also make sure the site runs smoothly and gives users a great experience.
What is the difference between on-page SEO and off-page SEO?
On-page SEO is all about optimising the technical aspects and content aspects of a website so that Google can find relevant content and improve rankings in the SERPs, while focusing on things like technical practices, smart keywords, and making sure valuable content reaches the target audience with a great user experience and a strong foundation.
On the other hand, off-page SEO supports your optimisation efforts by building a trustworthy authority for your website through link building, earning backlinks, boosting the domain reputation, and using tools like social media marketing, Digital PR, and guest blogging to make your brand stronger outside your own pages.
How long does it take to see results from on-page SEO services?
Seeing SEO results and reaching the first page of the SERPs is often a gradual process, and based on my experience, the timeline can vary depending on your website, industry, budget, and other ranking factors like domain age and authority that search engines like Google consider, where older websites with reputable sources may see faster results than new websites trying to build ranking and engagement for a high ranking.
Working with a good SEO agency who knows the right way of optimising and focusing on continuous refinement and smart improvements makes a big difference, but depending on the competitiveness, it usually takes a few months to truly see strong movement.
Is it worth hiring an on-page SEO company?
Investing in an on-page SEO company can bring huge value to your business because good optimisation services improve your search rankings, drive more organic traffic, and boost your online visibility, especially when you have a team with creative expertise and technical expertise who can handle the complexities of search engine optimisation like fixing technical issues, managing smart content creation.
And keeping up with industry trends and best practices, which saves you a lot of time and effort so you can focus on bigger business goals without worrying about budget constraints if you pick the right service provider who understands the need for ongoing effort and can blend their marketing services to fit your potential gains, feasibility, and specific business needs.
What sets The SEO Works apart from other providers?
SEO Works stands out because, unlike smaller agencies or freelancers, they bring deep knowledge, top-quality service, and proven results backed by real awards, and every client gets an account manager to guide them with true expertise in both technical SEO and international SEO.
While their rich experience and clear understanding of tricky SEO terms make them a trusted choice across the UK, offering the power of a team of SEO professionals with huge collective experience rather than relying on just a freelancer or a small agency.
